MONSTER ARMY
Athlete Development Program Case Study
Overview
Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are.
Monster chooses none of the above. Instead, Monster Energy supports the scene, the bands, athletes and fans.
The Monster Army is Monster Energy's athlete development program that supports athletes ages 13-21 in motocross, bmx, mountain bike, skate, surf, snow, and ski.
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
Challenge Statement
A problem statement is a concise description of the problem that needs to be solved.
Goal
Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are.
Monster chooses none of the above. Instead, Monster Energy supports the scene, the bands, athletes and fans.
The Monster Army is Monster Energy's athlete development program that supports athletes ages 13-21 in motocross, bmx, mountain bike, skate, surf, snow, and ski.
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
Solution
Project specific
My Role and My Team
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General research
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
User research
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
User interview
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
Customer interview
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
Competition
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
User research team
The only viable competitor
Design Principle
The 7 principles of art and design are balance, rhythm, pattern, emphasis, contrast, unity and movement. Use the elements of art and design – line, shape/form, space, value, colour and texture – to create a composition as a whole. The elements of art and design are the tools of visual artists.
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
Empathy Map
An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users. Empathy mapping is a simple workshop activity that can be done with stakeholders, marketing and sales, product development, or creative teams to build empathy for end users. For teams involved in the design and engineering of products, services, or experiences, an empathy mapping session is a great exercise for groups to “get inside the heads” of users.
Ideation and Validation
Ideation is the process of producing ideas. In the beginning, every project starts with one concept. Ideation goes beyond this: it’s the process that draws you into thinking about all of the various problems your idea could solve, all of the additional features you could add and all of the techniques you could use to market your project.
Validation is the process of verifying that your prospective users would actually use your product. In theory, this is simple: talk with people who you think would use your product. What are their initial reactions? What questions do they have?
Design Critic + Iteration
The iterative design process is a simple concept. Once, through user research, you have identified a user need and have generated ideas to meet that need, you develop a prototype. Then you test the prototype to see whether it meets the need in the best possible way. Then you take what you learned from testing and amend the design. Following that, you create a new prototype and begin the process all over again until you are satisfied that you’ve reached the best possible product for release to the market.
Prototype
Prototyping is the fourth phase of both design thinking and design sprints. It’s an essential part of user experience (UX) design that usually comes after ideation, where you/your team have created and selected ideas that can solve users’ needs. In prototyping, you craft a simple experimental model of your proposed product so you can check how well it matches what users want through the feedback they give. You should consider prototyping from early on—using paper prototyping, if appropriate—so the feedback you gather from users can help guide development.
UI Design + Front-End Build
User interface (UI) design is the process designers use to build interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find easy to use and pleasurable. UI design refers to graphical user interfaces and other forms—e.g., voice-controlled interfaces.
Developer Handoff
The design handoff is a point in the product development process where developers implement the finished design. In order for a handoff to be successful, a good designer-developer collaboration is vital.
Final Outcome
The conclusion of your UX case study serves as your story’s resolution. It’s where you tie up loose ends and close your story’s arc by answering the main question you asked in your introduction. When done right, your case study’s ending will create immense satisfaction and a lasting impression.
Lessons Learned
Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are.
Monster chooses none of the above. Instead, Monster Energy supports the scene, the bands, athletes and fans.
The Monster Army is Monster Energy's athlete development program that supports athletes ages 13-21 in motocross, bmx, mountain bike, skate, surf, snow, and ski.
Athletes are evaluated and invited into the program to represent the Monster Energy brand.
